I didn't see an option for no advertisements if I paid up. They can choose to charge. I can choose to say no thanks, I don't care enough for your product to pay for it. My comment was that they wanted money to see the article and I didn't think it was worth paying to see it.
I used to subscribe to the hard copy of the Tulsa World. Then, a few years ago, they raised the price to more than I thought it was worth. On top of that, they said they would send various extras throughout the year they thought were interesting and shorten my subscription to pay for them. I believe there was no option to not get the extras. I cancelled my subscription.
There are many successful print media models that dont immediately drive you into a paywall.
Gannett papers, for example, offer a lot of sample content before asking for a subscription to other content, not unlike a test drive to see if its a good product.
Especially irksome is when you do subscribe to follow a Whirled story, you are given a link to The Daily Oklahoman which requires yet another subscription.
The Tulsa World is definitely a good product, but driving away prospective subscribers is penny-wise but pound foolish.