Why is beer a four letter word in OK?

[DwnTwnTul]

THREE stories in the Tulsa World today are related to the ban of liquor / beer

1.) Illinois river debate  (http://www.tulsaworld.com/NewsStory.asp?ID=060830_Ne_A1_Illin23934)

2.) TU revokes its decision to allow beer at football games  (http://www.tulsaworld.com/NewsStory.asp?ID=060830_Ne_A1_Nobee64524)

3.) Three counties in South Central OK consider liquor by the drink (http://www.tulsaworld.com/BreakingNewsStory.asp?ID=060830_Br_abrkliq)

Why is this state SO caught up with alcohol?  Aren't other issues more important?