Bell's has a strong brand. That was the point of "selling tshirts" a few years ago. They were trying to prove that people still remember and miss Bell's. Most of the other "announcements" were just teasers basically just saying that they were still working towards the dream of reopening the park. The only major misstep was the Schwick's debacle where he announced Bell's being "back" and tried to crowdfund a bunch of stuff that he simply didn't have the ability to setup. To be fair, he did setup and operate a few rides for at least one summer, so Bell's was sort of "back" for a bit. He never got the money from crowdfunding that he thought he would get, nor did the crowds ever really show up for the three small kids rides and the inflatable slide, so he probably lost money by the end of that little episode.
As for the motivations of the investors, there aren't a lot of opportunities to invest in a new amusement park, and Robby and his family have decades of experience for what it's worth. The city is excited for the opportunity. All he needs is an ounce of competence and this business will print money. It's probably true that some of it is them simply moving money around for tax purposes, but I think they see some potential here for this to turn into something like Cliff's in New Mexico or OWA or something small and profitable like that. Heck, Kemah Boardwalk down in south Houston is amazingly popular with only a small handful of rides and a compact wooden coaster. Of course, the dozen popular restaurants and an aquarium help with that.
I don't think they really have any assets of value that I know of. Maybe a couple kiddie rides unless Schwick's kept them after he got kicked out. I know he left behind a ton of stuff at Schwick's. Heck, there's a few pieces still rotting out in the gunboat district in one of the random empty lots he dumped stuff on. He will probably buy a bunch of stuff off the secondary market. You too can start an amusement park with less than a million dollars if you are selective:
http://www.italintl.com/used_list.phphttps://rides4u.com/equipment/usedNo need to buy old used stuff, you can get some really nice new stuff from China for really cheap. I was actually surprised at how inexpensive and nice looking a lot of the stuff is you can get from China, and get it customized with unique designs, steampunk, ocean, fairytale, classic, country western, etc.
And if there are investors wanting to fund a theme park, I could design and run one that would blow you away for a fraction of the cost. I have been interested in building a big DECOPOLIS someday and have been a big student of Disney for ages, soaking up every detail, working at Disney, going every year, reading books, classes, manuals and biographies, learning everything from what color the sidewalks should be and why, to the scale of the buildings, how to lead people through the parks, storytelling, safety, keeping everything spotless and perfect, what makes the money, etc. And I am an artist, and have begun to learn a bit about running a business.
Want to be careful what I say, but when the news came out that he was building Bells, met with him at the site through a mutual friend that is working with them to see if there might be a way to collaborate to some degree or another. Suffice it to say, yea, our ideas and the way we were thinking were WORLDS apart. I tried to be supportive, but at the same time didn't want to give away the knowledge and talent I have accumulated over the decades. I mentioned some points to try and help and he was like "Thats a great idea, never thought of that, I think we need to invite you to our next meeting." Then he would say something about one of his ideas and I would do a mental "face palm". There are good, talented people around him trying to get him to move towards the way I would do things (and they told me they were trying)... but from what I could tell at that point, WAY too big a chasm to get him anywhere near where I would think things need to go for me and DECOPOLIS to be involved.
One thing I noticed is that his thoughts at the time were to be only open for part of the year, centered around getting lots of teens into the park and have a bunch of teens working the park during summer and spring break etc. And then be closed for several months of the year. And 2 of my thoughts were... 1. All those people wanting to support Bells are those now middle age folk "nostalgia" and aren't going to be thrilled to be in a place mostly populated by teenagers. 2. Believe it or not, did you know approximately 70% of the people who go to Disney World are adults without kids? Which means the approximately other 30% are adults/families... with kids. AND, most of the kids that are there are NOT teenagers. So again, his concept audience and mine were worlds apart. Even at DECOPOLIS, teens don't buy much (except for the nerds that love our nerdy, storytelling, rocks and fossils, Harry Potter & Star Wars stuff lol) Its mostly adults (who are kids at heart) and the little kids and those buying for the little kids including grandparents.
You should try to cater to as many age demographics as possible IMHO, including teens if you can but they are a tricky audience more interested in their phones and clothes/shoes, but even then they tend to "run off" the other customers because others don't like to be in an environment that teens would be super interested in, nor do they enjoy being in a place populated mostly by teens (especially if the teens are in the majority and unsupervised lol). And if you do have a lot of teens you have to "manage" the environment in a way that enables the adults and little kids to feel comfortable and have things to enjoy as well. I guarantee you one thing I would do would be to put in place a system whereby everyone had to have an ID to enter or be accompanied by an adult with an ID. If you cause any trouble, you are out and would not be able to enter again for X number of years.
Another thing was mention of rides being up close to 71st. And I said "Actually I would put parking with lots of trees around/in it here to act as a buffer to the neighbors on that side, and you don't want your guests looking out across a busy street 71st at ugly suburban strip malls, a Wal-Mart, etc. disrupts the illusion of them being in a magical, wonderful place apart from the rest of the world." (This was me catering to them saying they did want to create more of a "theme" park than the old Bells was) And, saying that this is the kind of thing they would do would IMHO helped with some of the neighbors concerns.
Anywhoo, we had VERY different ideas on what to do, how to do it, and who the main audiences should be. It may very well work for him, but it was just not the direction I would want to go.
But, he is the one getting millions of dollars and I am not so.... I can't talk too much lol.