Who Won This Car ? Oertle's 20th Jubilee

[AMP]

Was this around the same time frame as the Golden Jubilee, Inc. Tulsa Rama?  

Was this promotion part of the Tulsa Rama?  

Anyone remember this or who won the car?

[AMP]

$29.97, sounds like a great deal on a vacuum.

My dad hand lettered and drew all the Oertle's ads back then. He also built most of the cabinets and display counters for the business in his big shop he built behind our home.  

He also printed and mailed all the original Oertle's catalogs.  Up Until he died when I was 5yrs old,  I used to hang out with him at night in the printing department on the East 11th Street location.  I still remember the sweet smell of the Ink and hearing those big offset printer machines running.  The Address O Graph machine that stamped out the mailing labels was super loud.    

[Conan71]

The car looks like a mid-'50's Ford or Merc.  What year did your family start Oertle's?

One can only assume that car was in better shape when awarded than Miss Belvedere. []

[AMP]

The original store that I have the history on was in Teufen, Switzerland, they manufactured lace and scarfs and other garmets.  That business is still in operation.  Our part of my dad's family came to the US via Ellis Island.  

First State Side Oertle's store was in Kansas.  It was a General Store early 1900's I have a photo of that store and the signs painted on the outside brick walls, and one hangs on the wall at Jamil's Steakhouse near the front door wall of the Lobby Entrance "Wall of Fame" on the lower right side wall, another copy is held at the Smithsonian Museum.  

The photo has an interesting combination of events as it was taken during an Independence Day Parade.  The Oertle's / Berry Store sold Buggies and Wagons, the big float was one of their Wagons all dressed up with Red White and Blue Bunting and decorations with full regatta.  People, including my great grandfater and great aunt and uncle and others were dressed up and riding on the wagon.  My great aunt Murial later became a costume designer and seamstress for the "Death Valley Days" a 20 Mule Team Borax Television program filmed in Hollywood.  It was sponsored by US Borax    

Looking to the right side of the photo, one notices a salesman dressed in a pressed white shirt and black slacks is smoking a cigarette with his leg bent and holding his foot against the wall of the business next door.  There is an early model Ford parked in front, and the sign on the door reads Ford Motor Company.  This photograph was taken during the turn of the Century when the automobile was beginning to replace the horse for major transportation.  

I have another photo of a magazine ad circa early 1900's or possibly late 1800's,  of a Coleman Lantern ad, featuring my Great Grandfater Luke Oertle at his General Store counter showing a Coleman Fuel type lantern to a customer.

Oertle's in Tulsa originated in our Grandpa Homer's garage between 1940-1942. Dad and Mom were living in San Antonio and my dad worked for I believe Wal Greens or another Drug Chain Store in commercial advertising.  He decided to join his dad in business in 1943. My grandparents address was 1503 North Denver in Tulsa. Grandma sold her antiques she had stored in their garage to make room for the men's newly formed candy and tobacco business. Grandma had been in the antique business.

First Oertle's mortar and stone store in Tulsa was a wholesale drugs and sundray item distribution warehouse located on 1st street downtown near the train depot area.  It was a delivery business to business wholesale deal with no store front.  


Somewhere along the South side of 1st Street.  I used to remember which building it was, but they have changed since I think. Believe the Trolly Car Rails used to run on this steet as well.  I remember riding with my dad in a panel truck to the Train Depot, and to Coney Island for Hot Dogs.  He always said they were the best because you could see the red grease seeping out of the brown bag before you got them home.  

The first Wholesale buyers club store was in the Watt Henry building on East 11th Street Route 66, that previously held the Ernest Wieman Iron Works.  That store opened in 1951.  Upon returning from a buyers trip to Chicago, my father discoverd he could sell wholesale to the employees of major businesses, if they had proper ID and credentials.  Thus the required by law Buyers Club began in Oklahoma with Oertle's as the very first as the idea of my fathers.    


Near 11th and Winston  Few miles East of 11th and Xanthus where the first Oertle's Department Store opened in 1951. But this is how 11th Street appeared back then.  (I have a large photo of the Oertle's store on 11th, I will get it scanned in or take a digi photo of it soon.)  

Here is looking South on Memorial at 25th Street.  You can see the Oertle's Sign on the left side where the second location of the Oertle's Department Store was opened in 1963.


Grand Opening ceremonies for the business included a visit from Ms. Universe Ieda Maria Vargas who was Miss Brasil, TV Stars Edgar Buchanan, Linda Henning and Bea Benaderet from the new hit program Petticoat Junction, along with Oklahoma diginataries.


Ms. Universe Ieda Maria Vargas



Edgar Buchanan - Uncle Joe

The store featured a few brand new ideas and features for the early 1960's.  One was a fully automated Snack Bar with machines provided by Ralph Jet's company the Canteen Company.  Remember those machines that the cup fell down and it poured your drink complete with ice.  That was one of his.  Another new machine was the automatic car wash.  A fellow decided he wanted to drive his Convertible automobile through the new auto car wash with the TOP DOWN. We got the TV cameras for this publicity stunt.  Only problem was the water was scalding hot, and he suffered minor skin burns when his got in hot water as the car filled to the top of the seats before the machine cut off.  


Memorial was only a two lane road when Oertle's was built.  Note there are no curbs or drainage systems as well.  How things have changed.  



Not sure where the 20th in the 2oth Jubilee name came from, most everyone involved with the store then has passed on that would know the history of that promotion.  

_________________________________________

U.S. Borax, Inc. is the leading producer of borates in the world. Borates are derived from borax, a mineral salt that the company mines and refines at locations in California and Argentina, then ships throughout the world. Uses for borates include glass and fiberglass production, ceramic glazes, detergents, soaps, agricultural nutrients, and pest control products.

The company, famous for its "20 Mule Team" trademark and the long-running "Death Valley Days" radio and television program, is owned by British mining giant Rio Tinto.

We had one of the original 20 Muel Team wagons with the model horses and mules for many years.    

[Ibanez]

Man I miss Oertle's. That store and Loboyle's held a lot of childhood memories of shopping with my parents.

Got my very first Star Wars action figure at Oertle's after seeing the movie with my Dad.

[T-Town Now]

I thought Oertle's was a great store! I used to buy a lot of records there, and I loved the downstairs section where all the automotive stuff was. When I got my first car, I used to go there frequently.

There just aren't any cool stores like Oertle's around anymore. []

[daddys little squirt]

quote:Originally posted by AMP
[br

Was this around the same time frame as the Golden Jubilee, Inc. Tulsa Rama?  

Was this promotion part of the Tulsa Rama?  

Anyone remember this or who won the car?

Its a rendering of either a 55 or 56 Plymouth, Ford or English Ford (Cortina)which would make it pre-date the Tulsarama. My guess is your dad probably drew it. My mom worked there in the 60's I'll ask her if she remembers. BTW I love the way newcomers used to call it "Ortels". Otasco was another fun retail store.

[Conan71]

AMP,

Thank you for sharing your memories and the history of the business.  Sorry so many of these businesses like Oertle's have gone to the wayside over the years.

[jof]

Hello from Germany,

the car in the picture is very likely a Ford Taunus P2, produced by Ford Germany from 1957-1960.

When you look at the front hood you can make out the letters T A U N U S (when you know what it is).

Best Regards

Jörg

(Hope my linked pictures are visible - I am trying this for the first time...)

[AMP]

I believe that is the same car as in the ad.  Back then graphics, drawings and photos were not as easy to obtain as today, so it may of not been that exact car.  But this makes the mystery even greater of what the car was, and who won it.  

Thanks for finding the information on the car.

Now I am even more curious about this event. I found the photo of this ad on the Library Web site yesterday while researching the old Tulsa Raceway on North Lewis at 41st Street North.  Just typed in Oertle's by chance and these two ad photos poppeed up.

[AMP]

I believe that is the same car as in the ad.  Back then graphics, drawings and photos were not as easy to obtain as today, so it may of not been that exact car.  But this makes the mystery even greater of what the car was, and who won it.  

Thanks for finding the information on the car.

Now I am even more curious about this event. I found the photo of this ad on the Library Web site yesterday while researching the old Tulsa Raceway on North Lewis at 41st Street North.  Just typed in Oertle's by chance and these two ad photos poppeed up.

[Aa5drvr]

I recall being a Tulsa World "paperboy" in the early 70s and having a subscriber on S. Irvington, who was either one of the Oertles or an inlaw.  
We had a neighbor move into our addition in the 60s (Clarland Acres, Lindbergh School area) and she was so happy to have found "Ortels" as she pronounced it.
I remeber Oertles on 11th being a membership store.  Later in my high school days I worked for about 4 years off and on for the Looboyle / Consumers / Pennant Aviation enterprises.
Woe be to the employee that said "Looboyle'S"  It was Looboyle, as in Lube-Oil.... get it?

[mr.jaynes]

quote:Originally posted by wavoka

Man I miss Oertle's. That store and Loboyle's held a lot of childhood memories of shopping with my parents.

Yes, anything you wanted, you could find in one or the other. And the same for the David's store.

[Wingnut]

One thing I remember well from Oertle's was the bingo that they had out in the parking lot on Memorial. I think they did it weekly. I remember KTUL had something to do with it as John Chick called the numbers.
Just another great memory of growing up in Tulsa.

[AMP]

They also held music concerts on the parking lot, according to archives on Tulsa TV Memories, one of Tulsa's largest attended concerts was held there.  It all started when I had the idea of playing to the Bingo crowd.  Our band A Grain Assault comprized of the late great keyboard player Kevin Zerbe, Tulsa's multi talented artist guitarist and composer of 3-D Audio Geoff Bond, Dick Gordon Jr. and I decided to play on the roof of the store during one of the Bingo Games.  

Took me over a month to convince my mom to let us use the exit door to the offices to gain access to the balcony to set up the insturments.  We were around 14 at the time.    

Not sure if the crowd liked us or not, but we sure had a blast playing to that big crowd of people sitting in their cars listening.