It was suggested that someone start a thread on the banner ads on TulsaNow. Here is what I posted on that thread.
Some stats...
TulsaNow only has 450 different people who have posted during the last year, but usually average about 5 lurkers per poster at any given moment in time. I think that the forum has probably only about 10,000 unique users a year. There is on average about 13,000 page views per day.
I am currently buying two banner ads from TulsaNow. They rotate every times someone reads a page and there are a total of five current ads. That means I am getting 40% of 13,000 or 5,200 ad views per day. Because I paid for a six month contract, each ad is costing me $1.31 per day. That works out to be less than a tenth of a penny per impression.
I also know who I am reaching. By personal conversations, I know we have doctors, lawyers, business owners, elected officials, media and creative types on every day. It is a good demographic for me to reach with my messages.
I think these ads are really affordable to small businesses and I encourage others to contact the Admin to buy ads as well.