W3 Real Estate is pleased to announce that Justin Thompson will be joining us in Brady, bringing his latest restaurant concept to the Brady Hotel Center, home of the Fairfield Inn by Marriott at 111 N. Main. Justin's latest concept will be called PRHYME Downtown Steakhouse.
This brings the third out of four ground floor tenants for this new project. We hope to announce the fourth and final tenant soon. For more information, see the article from today's Tulsa World online edition.
http://www.tulsaworld.com/scene/article.aspx?subjectid=371&articleid=20120806_371_0_Justin214637 (http://www.tulsaworld.com/scene/article.aspx?subjectid=371&articleid=20120806_371_0_Justin214637)
Will
Is this RHYME with a P or PRIME with a HRY?
Yea, might want to reconsider the name before they get too far along. I was, and still am, surprised at how many people don't get that Decopolis sounds like Metropolis not Deco- pole- iss lol. They will correctly say Metro and then Metropolis, but not Deco and then Decopolis. Go figure. ???
I was at a meeting last night where someone pronounced it Pry Me.
I assume its just a funny spelling of PRIME, as in a Prime Steakhouse. I'm not big on funny spellings of words in titles. Suburban shopping malls have gotten especially bad at it. The name really is the smallest issue to me though. I love seeing another great tenant in the District as part of the hotel.
MEATS R US?
Quote from: carltonplace on August 07, 2012, 11:19:33 AM
MEATS R US?
"Sit your arse in the seat, we'll bring you some meat"
Now this spelling works better www.prhymesteakhouse.com
Ok,,, wait a sec. That is the actual spelling, the thread title has it wrong.
Quote from: TheArtist on August 07, 2012, 11:36:09 AM
Ok,,, wait a sec. That is the actual spelling, the thread title has it wrong.
Both spellings are mistakes in my opinion. Why confuse people? We live in Oklahoma. Land of tortil-las and qwessadil-las.
(http://www.rsbl.org/images/RSBL%20logos/oneders2.jpg)
At least the name actually tells you something about the type of establishment. Unlike all those stupid play on numbers names that are so popular like One11 or something.
Prime Steak House is already in use by about 100 steak houses across the country. I can only assume that the creative spelling is an attempt to be creative and create a separate brand identity. Kind of like naming your child Steffanniee to show people how creative you are. Just sets things up for future confusion and eye rolling.
It also makes it difficult to become well indexed on the internet. If a traveler is looking for a steakhouse in Tulsa to wow some clients and he searches for a "Prime" steakhouse, he will likley get a list that includes Mahogany Prime Steakhouse, Flemmings Prime Steakhouse, Polo Grill, and Phryme Steak House . I am probably more likely to choose one of the offerings with a classical name.
Here's my two cents. . .If it were me, I would call it The Brady Prime Steakhouse. That would do two things, first people would begin to refer to it as "The Brady Prime," a name with nice rhythm, and that would link it to the history of Tulsa even though it's a new offering, and connect it to downtown. Sure as hell beats telling somone you are taking them to "Prime" and then having to to say "It's spelled Pryhme" without rolling your eyes.
Quote from: Gaspar on August 07, 2012, 12:56:54 PM
Here's my two cents. . .If it were me, I would call it The Brady Prime Steakhouse. That would do two things, first people would begin to refer to it as "The Brady Prime," a name with nice rhythm, and that would link it to the history of Tulsa even though it's a new offering, and connect it to downtown. Sure as hell beats telling somone you are taking them to "Prime" and then having to to say "It's spelled Pryhme" without rolling your eyes.
But then you'd fall out of favor with "This Land Press" and their followers that are trying to abolish any mention of the word Brady in Tulsa. They successfully sought the removal of "Brady" from "The Brady Tavern" and its now just "The Tavern". I certainly agree with their sentiment, but choose to use the past as a guide for future behavior rather than seek to erase any record of the sins of our predecessors.
Quote from: rdj on August 07, 2012, 01:00:42 PM
But then you'd fall out of favor with "This Land Press" and their followers that are trying to abolish any mention of the word Brady in Tulsa. They successfully sought the removal of "Brady" from "The Brady Tavern" and its now just "The Tavern". I certainly agree with their sentiment, but choose to use the past as a guide for future behavior rather than seek to erase any record of the sins of our predecessors.
100% agree.
They could add in heavy beat house music after 10PM and call it the P-rhyme.
Quote from: rdj on August 07, 2012, 01:00:42 PM
But then you'd fall out of favor with "This Land Press" and their followers that are trying to abolish any mention of the word Brady in Tulsa. They successfully sought the removal of "Brady" from "The Brady Tavern" and its now just "The Tavern". I certainly agree with their sentiment, but choose to use the past as a guide for future behavior rather than seek to erase any record of the sins of our predecessors.
I guess next on the list is Washington County. I mean after all, G.W. was a slave owner.
I'm with you. Things that we now consider reprehensable should not be used to diminish the significance of people in the past. It's one thing if they lied and cheated to get to the top.
Quote from: Townsend on August 07, 2012, 01:02:55 PM
They could add in heavy beat house music after 10PM and call it the P-rhyme.
That's like the other day when the customer disservice person at Microsoft asked me for my "street name" and I told her "Funk Master G."
She said "No sir, your I mean your street address."
Quote from: Gaspar on August 07, 2012, 01:24:21 PM
That's like the other day when the customer disservice person at Microsoft asked me for my "street name" and I told her "Funk Master G."
She said "No sir, your I mean your street address."
I hope you beat boxed for her.
Quote from: rdj on August 07, 2012, 01:00:42 PM
But then you'd fall out of favor with "This Land Press" and their followers that are trying to abolish any mention of the word Brady in Tulsa. They successfully sought the removal of "Brady" from "The Brady Tavern" and its now just "The Tavern". I certainly agree with their sentiment, but choose to use the past as a guide for future behavior rather than seek to erase any record of the sins of our predecessors.
I despise that name change, mainly because "The Tavern" is a completely generic, forgettable name. I can never even remember the name when I'm trying to look them up. If they're going to drop Brady, replace it with something. Tavern is not a name. It's a description of the type of business.
Quote from: TheTed on August 07, 2012, 01:38:48 PM
I despise that name change, mainly because "The Tavern" is a completely generic, forgettable name. I can never even remember the name when I'm trying to look them up. If they're going to drop Brady, replace it with something. Tavern is not a name. It's a description of the type of business.
I don't think everyone involved with the investment group was thrilled either, particularly with the expense involved in re-branding a restaurant.
Quote from: Townsend on August 07, 2012, 11:38:38 AM
Both spellings are mistakes in my opinion. Why confuse people? We live in Oklahoma. Land of tortil-las and qwessadil-las.
(http://www.rsbl.org/images/RSBL%20logos/oneders2.jpg)
Ha....
"You are now 'The Wonders.'"
"Like... I *wonder* what happened to the 'O-Needers?'"
At least we can be thankful Prhyme isn't going into "The Shoppes On Brady"
Quote from: Conan71 on August 07, 2012, 02:58:43 PM
At least we can be thankful Prhyme isn't going into "The Shoppes On Brady"
Seriously...now my brain's reading it as "P-Rhyme". P to the pizzo, R to the rizzo...
"Tulsa Prime" would be both simply and descriptive. Plus, it rhymes (snicker) with Tulsa Time, as in "Living on Tulsa Time."
I initially pronounced the name "Frime" because of the "Ph" at the beginning.
This was, of course, after I eye-rolled seeing the name was in all-caps.
Quote from: DTowner on August 07, 2012, 03:17:46 PM
"Tulsa Prime" would be both simply and descriptive. Plus, it rhymes (snicker) with Tulsa Time, as in "Living on Tulsa Time."
That's how marketing genius works! Just reaches up and smacks you like that!
I could live on some Tulsa Prime!
Oops, its been corrected. Thanks for catching that bit of dyslexia.
Quote from: TheLofts@120 on August 07, 2012, 05:10:58 PM
Oops, its been corrected. Thanks for catching that bit of dyslexia.
It's going to happen all the time. I've already done it twice on Facebook. It really is an unfortunate name, but that's just my opinion.
Quote from: Gaspar on August 08, 2012, 08:45:34 AM
It's going to happen all the time. I've already done it twice on Facebook. It really is an unfortunate name, but that's just my opinion.
Unfortunate is wearing tight spandex on the medal stand when you're a little excited. Deliberately choosing a bad name for your upscale establishment is just bad business.
Quote from: Gaspar on August 07, 2012, 01:24:21 PM
That's like the other day when the customer disservice person at Microsoft asked me for my "street name" and I told her "Funk Master G."
She said "No sir, your I mean your street address."
Well played, sir.
Ditto
PRHYME PHRYME, etc : the name sucks... trying just a little too hard to be xtremely hip
Ditto that "Tulsa Prime" would be much better
Re "The Tavern" vs "Brady Tavern" : Sure, Brady Tavern was a better name, but I dissagree that "The Tavern" is too generic
It's not "Some Tavern" or "A Tavern".. It's "THE Tavern"... like "THE Red Rooter"
Hard to franchise "The Tavern" though.
I don't care what the name... I will enjoy the Tavern Burger and have a tasty brew and the wife has a soft spot for Old Cubans.
Quote from: JCnOwasso on August 08, 2012, 02:01:19 PM
I don't care what the name... I will enjoy the Tavern Burger and have a tasty brew and the wife has a soft spot for Old Cubans.
Huh, I've been there several times and don't recall old Cuban men hanging around...
For what it's worth, I don't think the name is just fine, and I'm kind of surprised at all the hate lol :P
Oil Capital Bar and Prime Steakhouse. Give the logo a deco-ish script and slap a photo of the Golden Driller on it and be done. Lots of leather and crushed velvet, very little light.
The name is distinct and gives the place a trendy vibe. I don't have an issue with it. The name alone will creates a lot of conversation, both good and bad. If the food and service are top notch, the name could be a marketing benefit. If they struggle, the name will become a punch line.
Name Sucks....
There's no hate here. In fact, I'm excited to try the place out. There is, however constructive criticism, and sometimes that morphs into comical examples.
PRHMYE will make a nice case study. ;)
. . .of course this case study is already available.
I think it's important for any company to engage in some branding exercises before choosing a name based on a single dimension of creativity. Not everyone views things the same way, and in marketing, consensus rules. Sure you can change consensus, but that takes an enormous amount of energy and investment.
Why start a new endeavor behind the eight ball?
In reviewing this thread, and the conversations I've already encountered about the place, most of the discussion is about the strange name rather than the fact that a great local chef is opening a Steak House downtown. If the goal is to create buzz and confusion around the name, then count it successful. If the goal is to create a buzz about the restaurant concept, it is a fail.
I'm sure that the food with be absolutely outstanding because Justin's other offerings have been outstanding. He will simply have to overcome the name.