The commercial where the sales people scream "Nelson", then "Power", like it is a collegiate fan club is horrendous.
I not only will never shop there, but I instantly change the channel on the television.
I don't think the objective of advertising is to make people hate you.
Quote from: RecycleMichael on March 09, 2010, 03:59:34 PM
The commercial where the sales people scream "Nelson", then "Power", like it is a collegiate fan club is horrendous.
I not only will never shop there, but I instantly change the channel on the television.
I don't think the objective of advertising is to make people hate you.
Apparently it is in the car industry. The radio ads are the worst.
Quote from: RecycleMichael on March 09, 2010, 03:59:34 PM
The commercial where the sales people scream "Nelson", then "Power", like it is a collegiate fan club is horrendous.
I not only will never shop there, but I instantly change the channel on the television.
I don't think the objective of advertising is to make people hate you.
It's tied with their other commercial where they keep switching to shots of people saying "the brand"
"the brand"
"celebrate the brand"
"the brand"
"sell the brand"
"it's all about the brand"
ad nausium about "the brand"
bring back the jazzy "we'll make a believer out of you!" although apparently that slogan had more to do with Jesus than it did with customer satisfaction.
His are the worst. And if you really want to irritate half or more of your audience, make sure you take sides in your advertising on OU/OSU, Jenks/Union etc.. Real dumb move.
Car dealerships are their own worst enemies when it comes to advertising. They seldom use real marketing and advertising firms, and when they do, they refuse to listen. They get money from the car companies to spend on airtime, but spend nothing on campaign development.
When I used to work for a marketing firm, I had the opportunity to TRY to work with a few dealerships, but it always ended up a disaster because they refuse to spend any money on focus groups or strategies designed to produce a return on investment. There's always some obnoxious sales manager that thinks he's the God of marketing. ..Ears always closed, mouth always open.
AND DON'T FORGET THEY TURN UP THE VOLUME SO YOU CAN HEAR FROM THE NEXT ROOM.
I have a mental list of the dealers I will never buy a car from due to annoying ads:
"This weekend only! donkey-grabbing, wife-swapping, pee-in-your-pants DEAAAAAAAAAAAAAAAALS! Every credit app will be accepted! Bring your wife, trade-in, and title and let's dicker!"
Of course they accept every credit app, they don't all get approved though. Car dealers are the absolute worst.
I have a friend who worked as a salesman at a big Chevy lot that does a lot of radio and TV ads.
One week, they were bombing the late night TV with ads saying that they MUST sell 1,000 cars this weekend!! Huge deals!!!
I ended up hanging out with him that weekend, and randomly asked, "So where are you guys at on that 1,000 car thing?"
His reply was priceless. He said, "What the 'bleeeep' are you talking about?"
I said, "Oh, so they don't even tell you guys what commercials they are running?"
He's like, "Uh, No."
--
I'm not a fan of the 'credit cruncher' commercials.
The Nelson 'brand' commercials are embarrassing. It is a car dealership and they sell a brand of automobiles - they won't be successful trying to convince the public that, in addition to selling Nissan and Mazda automobiles, the dealership is unique and differentiated enough to be considered a brand that somehow adds value to the car purchase process.
I'd be shocked if any car-dealer ad is worse than Dong's radio spots. >:(
Quote from: Patrick on March 12, 2010, 09:07:30 AM
that somehow adds value to the car purchase process.
They add their dealership ID to the car.
My next car will be bought at Big Bill Hell's
From what I can tell. Bobby must own Car Country too because he has swapped spokespersons and now is using Kiera at his place and Jeff Lazalear at CC.
Funny how local TV personalities pop up at the strangest new job opportunities around town. Tami Marler, Karen Keith, Mike Anderson, Beth Rengal etc. etc.
Quote from: rwarn17588 on March 12, 2010, 09:12:42 AM
I'd be shocked if any car-dealer ad is worse than Dong's radio spots. >:(
those and the computer warehouse commercials with the fake australian accent are instant station changers for me
Quote from: custosnox on March 12, 2010, 06:45:53 PM
those and the computer warehouse commercials with the fake australian accent are instant station changers for me
Add the Ziegler's radio ads to that list.
Quote from: AngieBrumley on March 13, 2010, 08:58:43 AM
Add the Ziegler's radio ads to that list.
The fake accents that they use on the Ziegler's ads are so badly done, it is comical.
Quote from: RecycleMichael on March 13, 2010, 09:15:59 AM
The fake accents that they use on the Ziegler's ads are so badly done, it is comical.
It's not so much that, as it sounds like they are just reading. Monotone. No inflection or believability.
Best radio spot playing now: "Brother's Houligan. Eat more gravy." That's the entire spot. They have a longer one too, but that 2 seconds or whatever is really powerful. It's all they need to say.
I can't believe this thread has lived for over a week and no one has mentioned the Glover spots. I must turn the station when she comes on air. I am so sick of her overuse of adjectives. She's starting to use adjectives to describe adjectives to describe a chevy. A-noy-ING!
The Nelson thing seems like a rip off of OSU marketing material. OSU has slogans about the brand. This makes more sense for OSU since the oSu logo represents a cowboy's branding iron - not a logo on a car. Orange Power anyone??
Nelson has started a new line of commercials with the "make a believer out of you" song.
Any opinions on that one?