80% occupancy will get 100% of the marketing directors fired in 90% of all hotels and resorts, or at least transferred to properties less challenging. Don't ask me how I know.
I am unfamiliar with such things, so I looked it up. The average occupancy rate for the nation is almost always below 66%.
https://www.statista.com/statistics/200161/us-annual-accomodation-and-lodging-occupancy-rate/Only a "handful" of the top 25 US hotel markets post occupancy over 80%:
At the same time, the industry is reporting some of its highest absolute occupancy levels ever reported, Keen said, reaching more than 80% in a handful of top 25 markets.
Room demand is still positive in 20 of the top 25 U.S. markets, and absolute year-to-date occupancy through July 2016 was 74.7%. Norfolk, Virginia Beach, Virginia, reported the lowest year-to-date occupancy at 60.3%, but Garner said most of the top 25 markets are above the national average in the metric.
“Things are slowing down, we know that, we’ve talked about compression that exists within the Top 25 markets, but on a year-to-date basis, look at how many markets are over the national average,” he said. “U.S. right at about 65%. Only 23 of the top 25 markets are in excess of industry average around 65%, and some are way up into the 80s and high 70s, so it’s pretty astounding in terms of just absolute occupancy percentage.”
http://www.hotelnewsnow.com/Articles/71596/Top-25-A-performance-overview-of-major-US-marketshttps://www.ccim.com/cire-magazine/articles/2016/05/u-s--hotel-market--an-overview/?gmSsoPc=1This isn't my area, like I said, I was unfamiliar so I looked it up... cure my ignorance if I'm reading all this wrong.