Sales. Via more walking traffic on game nights and deliveries throughout the week. One of our best weeks ever was during the Big XII baseball tournament last year. Same goes for the BOk and Cox Center events.
Interesting. I may have to start tracking that metric to see what the ballpark does for us.
I keep my ears out and often ask people why they are downtown. I have never once, NEVER in the almost 4 years I have been in the Deco District heard someone say they were there because of a baseball game.
In an approximate order of "What brought you downtown this evening?"
Dinner/just going out
Weddings & going to something at the PAC
In town for business or visiting as a tourist
Heard about DECOPOLIS and wanted to come see it/ love DECOPOLIS and like coming here
In town visiting family and wanted to come downtown
Going to a concert or event at the BOK Center
First Friday art crawl and its too busy to eat over there so came to the Deco District where its quieter.
And again, never once heard anyone say they were downtown and came into my store because they were going to a baseball game.
But I keep track of how many people come into our doors and have done so ever since we opened (and also make notes of special events or happenings, even if its just a bad rainy day in order to look back and see what days/weeks/months and even times of day are good or not) so will start comparing to see if we get a boost on game nights.